There is a growing movement of advertising dollars going to another form of advertising for businesses large and small. I’m not talking about internet advertising. What I am talking about is doing outdoor media advertising and more specifically truck advertising.
Outdoor media has many forms, but one of the ways that is gaining huge popularity is the use of truckside advertising.
Today a consumer has so many choices in regards to what they see and hear for advertising. With the advent of Tivo and satellite radio, a consumer can easily switch off completely any of the traditional forms of advertising.
That is why a lot of businesses are looking for alternative forms of advertising. They are begging for more mediums to reach the consumer.
But not only do they want more ways to reach consumers, they want it to be effective.
Mobile billboard advertising has that advantage. It gives the advertiser a great way to have their advertisement shown without getting turned off. With the way the ad reaches the customer you can see why.
You have the branding or advertising of the business boldly on display on the side of the truck or mobile billboard. Those are trucks made specifically to be a mobile billboard.
With their ad prominently displayed, and appearing to them in traffic. A consumer can’t help but read it. For an advertiser who wants maybe more brand recognition, this is a way to go.
Then when you compare it to other forms of advertising. The mobile billboards prices are actually very competitive, if not cheaper for what you get.
Because think about it, your message will be shown to a consumer who will notice and read it because of the way it is coming at them. More often it is likely at rush hour, or when they get stuck in traffic. So the consumer is left with no other choice but reading the ad. With that advantage, a businesses brand or message can easily get across.
When you understand how much is being spent on outdoor media, you realize a lot of businesses are taking advantage of its potential. In 2004 alone, $5.8 billion dollars was spent.
So for businesses looking for more creative ways to get their message across to the consumer using truck advertising is something that they should consider.
Not the usual stand alone billboards people are used to seeing. But something that will be smack dab in the face of the consumer is definitely going to get the message across.
Tags: mobile billboards, outdoor media, truck advertising, truckside advertising